Project Description

The Triod Ocular event was the first one hosted by a group of Ocular specialists in Miami Florida.

Our team worked with them to create the branding and identity for the event and to design marketing materials including a promotional flyer and the main schedule for the event. An event like this has many moving parts, such as new sponsors or panel lecturers or changes of schedules. Both teams worked closely together to keep the website updated as needed.

The website itself was built using our express sites process. A project summary was created to organize the information and to prioritize calls to action. A graphical mockup was then built to simulate and discuss the user experience and the buyer’s journey. After a few iterations and once a final was approved, we converted the design into responsive code and officially on the web. This process results in a professional, branded, and intuitive experience.