Strategy always comes first

Sometimes when discussing options to promote a business, owners and high level staff can get caught up in the details of what they can do. Either they can’t think of creative concepts, and spend time sulking about that, or they are very quick to bring up all the things they can do to promote their business, as if the this new flurry of ideas will save the company. For example they can: Print flyers, brochures, and business cards Create email campaigns Post on [...]


A Comprehensive Guide to Digital Marketing

Introduction Have you ever heard of any of these? Landing pages Facebook ads Influencer marketing Free Downloads Email list subscriptions Hashtags Videos Blogs Webinars Of course you have. You’re likely to have encountered some of these marketing tactics because today’s best companies use them. I noticed them all the time. I wanted to replicate the apparent success of the companies. Naturally I decided to try out some of these tactics. I made the mistake of thinking that because I had seen them, I understood them. These were just the tips [...]